The House of Rohl

Multi-Platform PPC Strategy

The House of Rohl

The House of Rohl, a Fortune Brand, is a manufacturer of fixtures for kitchens and bathrooms. They specialize in authentic luxury faucets with modern, transitional, and traditional styles.

The Results

400% Increase In Sales On Partner Sites

12MM Impression

24K+ Clicks On Product Ads

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The Problem

The House of Rohl was running online advertising campaigns but they weren't seeing the results they wanted. Their in-house marketing team turned to 42connect to develop a multi-platform PPC strategy to help them reach their sales goals.

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The Solution

The strategy team at 42connect identified the traits of the target market and decided to focus the ads towards the luxury consumer. As a result, the campaign improved awareness and purchase intent.

Action Plan

  • Identified a set of products to focus on through keyword research
  • Developed and launched PPC campaigns
  • Analyzed results and conducted A/B testing
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