Putting the Competition to Sleep

How To Win Locally

Mattress Mill

Since 1986, Mattress Mill has been dedicated to providing a key component of a healthy night’s rest, and to make every effort toward the continued satisfaction of their customers.

The Results

71% Increased Online Leads

486% Increased "Get Directions" Conversions

55% Increased Web Traffic

The Problem

With new bed-in-a-box companies popping up every month, the mattress industry has never been more competitive. The industry is transforming and many traditional mattress companies have had a hard time keeping up. With 12 sleep competitors in the same small Montana town, Mattress Mill had to stand out. 42connect's goal was to raise brand awareness and increase foot traffic into their showroom.

Case study screen shots

The Solution

How To Win Locally

Using a mix of PPC call-only ads, highly targeted geo-specific search campaigns, promotion of the local listing and brand awareness, we were able to significantly improve lead volume and in-store traffic. With user reviews being a huge part of competitive comparison, 42connect developed a plan to increase review volume to build social proof. Finally, while we can not perfectly measure in-store traffic, we did put in place several online signals to measure the impact of our efforts.

  • Optimization of organic local listing
  • Promotion of local listing using PPC (Search and Social)
  • Creation of listing review email
  • Facebook Advertising