Taking the Step to Go Digital
Before coming to 42connect, Ayers Well Drilling was putting their entire advertising budget towards Yellowbook advertising. They wanted to take advantage of the vast internet’s possibilities but didn’t know where to start.
Owning the Local Space
Through strategic search engine optimization, 42connect was able to update the website with valuable content increasing the average session duration. Ayers Well Drilling appears on the first page when people search for local well drilling services. Year over year we are seeing a steady increase in organic traffic because of our SEO efforts. Linking the Google My Business account helped Ayers Well Drilling appear for all Northeast Ohio local listings.
Small Business > Better Traffic
Our strategy was to utilize their advertising budget and shift it towards paid search advertising on Google. Our paid search efforts have increased online form submissions for new business by 34%.
After we started to get quality traffic from our PPC efforts we implemented call tracking to further gather data about our results. Ayers Well Drilling is receiving on average 38 phone calls per month. Using paid search we were able to focus our advertising efforts to specific service area eliminating leads our client did not have the capacity to pursue.
- SEO Optimizing for local searches
- PPC Advertising Promotion of local listing using PPC (search and social)
- Call Tracking Utilized call tracking to gauge the performance of local strategy