The Solution
Simplify the Experience
Global Vision helps students with their application process through one-on-one counseling and assistance. 42c’s goal was to simplify the connection between Global Vision and those students, so that they would find the supportive specialists they needed to take the next big step in their future. Through website redesign and sophisticated audience and geo targeted advertising, we increased their brand awareness and drove students to complete Global Vision’s web application form.
Driving Diversity
Through a mix of paid search and social advertising, 42connect helped Global Vision get the attention from students in Jordan, Lebanon, Egypt, Turkey, Oman, Pakistan, United Arab Emirates, Cameroon, Nepal, Ethiopia and Afghanistan. We were able to drive more people to a modern and easy to navigate website, which helped to significantly improve lead volume. We also implemented social strategies that lead to more than 1 million impressions and thousands of interactions that included likes, comments, and shares regarding client’s services.
- Website Redesign Designed and developed a brand new, modern-looking website to attract the targeted audience
- PPC Advertising Promotion of services to geo-located audiences
- Social Media Facebook advertising
