Grow Nationally by Focusing on Local Markets
The Original Mattress Factory eliminates the middleman, manufacturing in their own factories and selling direct to consumer in their own stores. As a result, they offer high-quality mattresses and box springs with no extra markups.
21% Decreased Cost per Click
94% Increased Click Thru Rate
11% Increased Average Position
Learn how a custom digital marketing strategy can help your business grow
Contact UsAs a regional player, our client found it hard to profitably compete with the national competitors and big box stores. In addition, with more than 40 stores in 11 different markets, management of each individual campaign presented several issues including billing, marketing overlap, and overall digital consistency.
We completely restructured their paid search account, removing market overlaps whose search auctions had been competing against each other. We developed advertising consistency between each market while giving us the flexibility to cater ad copy testing, targeting options and conversion points to each showroom's goals.
Learn how 42connect can help you today.
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