Creating a Durabile Online Experience
Smart Straps is a leader in tie-down and cargo securement solutions... Smart Straps, a brand under Winston Products, is a leader in tie-down and cargo securement solutions, offering a wide range of ratchet straps, bungees, and towing products. While their products are known for innovation and durability, their outdated website was not keeping up. The site was difficult to navigate, didn’t clearly explain product differences, and made it hard for users to find where to buy—causing missed opportunities with both new and returning customers.
42connect partnered with Smart Straps to redesign the website with a focus on user experience. We streamlined navigation, improved product organization, and added helpful tools like retailer locators and educational content. The new site makes it easier for customers to find the right product and reinforces Smart Straps' position as a trusted, top-tier brand.
42connect partnered with Smart Straps to redesign the website with a focus on user experience. We streamlined navigation, improved product organization, and added helpful tools like retailer locators and educational content. The new site makes it easier for customers to find the right product and reinforces Smart Straps' position as a trusted, top-tier brand.
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CLIENT
Smart Straps – Cleveland, Ohio
INDUSTRY
Home & Garden Consumer Products
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“We have used 42 Connect for several years now. They built our custom website and we love it! They are definitely professionals on websites and continue to do amazing work for us on it. Because they built our site, they were a good fit for doing our digital marketing. We have found...”
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