A Caffeinated Conversion Rate

27
Increased Online Leads
135
Increased Conversion Rate
29
Increased New Subscriptions
As a family-owned company focused on B2B and wholesale coffee... As a family-owned company focused on B2B and wholesale coffee for more than 30 years, Caruso’s Coffee came to 42connect to expand their reach with online coffee shoppers. The challenge was entering a new market with little brand recognition and competing for first-time buyers in an already crowded space.
To overcome this, 42connect developed and tested a multi-channel strategy that included paid search, Product Listing Ads, social media advertising, email nurturing, and online promotions. We restructured their advertising accounts, created a promotional calendar, and set up merchant accounts to maximize visibility — laying the foundation for profitable growth in the direct-to-consumer market.
To overcome this, 42connect developed and tested a multi-channel strategy that included paid search, Product Listing Ads, social media advertising, email nurturing, and online promotions. We restructured their advertising accounts, created a promotional calendar, and set up merchant accounts to maximize visibility — laying the foundation for profitable growth in the direct-to-consumer market.
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CLIENT
Caruso’s Coffee – Cleveland, Ohio
PARTNERSHIP
6+ Years
INDUSTRY
D2C – Coffee, Food and Beverage


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