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Improving your business’ local visibility to convert leads into satisfied customers
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Local SEO Services to Amplify Your Regional Presence
By building and optimizing your business’ online presence, your company will gain visibility across the competitive digital landscape. Search engine optimization (SEO) can help grow your business by establishing your brand as relevant and highly authoritative, driving qualified traffic to your website — and contributing to long-term growth potential.
Research shows that
46% of Google searches include local intent
out of 97 billion monthly local searches!
28% of these end in purchases
(Source: HubSpot)
But what if proximity-based traffic and audience engagement were actually the key to helping you grow your business — or was a primary driver in meeting your short- and long-term sales goals? At 42connect, we are a local SEO agency that utilizes data-based, up-to-date search optimization best practices to help both traditional brick-and-mortar stores as well as local service providers win at local search.
Rely on the expertise of a digital marketing agency that understands how to design, execute, and measure modern online marketing strategies to improve your site ranking potential against the local competition. We’ll help you identify and execute on the top opportunities to pull ahead of competitors in your geographical radius.
Research shows that
46% of Google searches include local intent
out of 97 billion monthly local searches!
28% of these end in purchases
(Source: HubSpot)
WIN AT LOCAL SEARCH
In fact, HubSpot reports that 72% of consumers that conducted a local search followed up by visiting a store within just 5 miles. And given that studies show 75% of users never make their way to page 2 of the search results, it’s critical that your business show up at the top of page one.
If you decide to work with us, get ready to improve your conversion ratios among searchers with a high level of intent to take action. In fact, we can help you rapidly improve the following (and share data to back it up):
- Lead
- Local lead
- ROI on marketing investment
- Local brand authoritativeness
- Location-based content quality
(i.e. thought leadership, blogs, location pages/areas served content, etc.)
What is Local SEO?
When users search for products, services, or businesses near their specific physical location (think “pizza place near me”), your business has the opportunity to show up on local search results associated with that query. An effective local SEO strategy optimizes your website for local searches so you are found by potential customers in your geographic area.
Nearby businesses such as restaurants, salons, coffee shops, and cleaning services can benefit from the power of high-performing local SEO services that help them outrank the competition. Remember: If you’re not ranking for local queries, your competitors certainly are. Taking a comprehensive approach to your local SEO strategy ensures your brand ranks for all relevant “near me” and geo-specific searches. This is an essential service for any local business, regardless of industry.
Your trusted local SEO company should also help you optimize your Google My Business listing, create location-specific landing pages, and build local citations. Additionally, other essential optimization tactics include strong on-page SEO, strategic content marketing, and high-quality link-building.
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Local SEO Services
KEYWORD RESEARCH
If your customer base is local, you need a firm understanding of their search behaviors so you can outrank the competition when they are searching for nearby or “near me” products or services. An effective local SEO strategy starts with keyword research to identify the top opportunities for you to optimize your web content for geo-specific and industry-related search queries.
We utilize our cutting-edge digital marketing technology and tools to look at real-time search data to understand top-ranking web pages and the keywords they are ranking for. The goal is to select the right focus keywords that each of your web pages will be optimized for based on their relevance, monthly search volume, and local searchers’ intent — which includes the following:
- Informational: Looking for information
- Navigational: Trying to visit a specific website
- Transactional: Ready to make a purchase
GOOGLE MY BUSINESS SEO
While local SEO is much more than just setting up and optimizing your company’s Google My Business (GMB) listing, it is a critical component of an effective local SEO strategy. Rely on our exceptional local SEO services to claim, verify, create, and edit your GMB listing to achieve the following:
- Brand uniformity across online business listings (including social media profiles)
- Display accurate, up-to-date details about your name, address, and phone number (NAP)
- Feature website link, business hours, photos, and engaging business description that is optimized for local search
- Select relevant business categories and subcategories
- Utilize GMB posts to promote your products, events, offers, and more
- Monitor and respond to all business reviews
- Maintain your GMB listing with regular updates to ensure 24/7 real-time accuracy
LINK BUILDING
It’s not enough to just publish an SEO-friendly website with great content. Search engines also depend on off-page ranking signals, including links, when determining the credibility of a website or business. Links from quality external websites pointing to yours are essentially votes of confidence in your brand, therefore increasing your site’s authority. Another benefit of link-building is earning relevant and local referral traffic — other websites linking to yours can lead your target audience directly to your brand.
When it comes to link building, you need a highly-skilled local SEO company you can trust. Link-building is easy when poorly done, but this can put your website at risk, as black-hat techniques and links from low-quality websites can do more harm than good. At 42connect, we deploy only white-hat link-building strategies, ensuring the links we generate are natural and from high-authority websites. Don’t neglect the value of this critical local SEO activity or put your website in the wrong hands.
CITATION MANAGEMENT
Google My Business is not the only citation that your business needs to manage effectively to attract local traffic. We help clients like you build and manage local citations on third-party sites so searchers can access the most accurate information about your business. Our team of local SEO experts can help you publish business data across the most popular online directories, including Yelp, Yellowpages, TripAdvisor, Apple Maps, and many more.
Citation management is a core component of our local SEO services because it helps us accomplish the following:
- Ensure all of your business listings are up-to-date
- Share your business data (i.e. Contact information, payment options, etc.) to the most authoritative directories
- Suppress duplicate citations
- Amplify your business’ online visibility
ON-PAGE OPTIMIZATION
As your go-to local SEO company, we will ensure your on-page SEO receives the attention it requires. To create and maintain an efficient, SEO-focused website, you need to constantly update your optimization efforts. Increase your local business’ search visibility with our award-winning on-page optimization services.
Our results-driven strategy includes optimizing your page titles, title tags, meta descriptions, and URLs for geo-specific search queries. We ensure your SEO content is crafted within an optimized page structure that includes headers presented within a clear hierarchy (i.e., H1s, H2s, H3s, and H4s, etc.). It’s also essential that your website’s technical elements are working efficiently so you can effectively improve your site ranking potential.
Site health issues like page speed, responsive design, internal linking, and crawl errors should be monitored and addressed regularly. Doing so will enable Google and other search engines to crawl and index your site properly — and for your website to offer a user-friendly experience for your visitors. Another on-page service we offer is to tap into the power of local business schema markups so searchers can interact with essential data about your business before they click into your website.
Who Can Benefit From Local SEO?
Any business that wants to increase foot or web traffic can benefit from local SEO. Whether your business is a law firm, medical office, restaurant, hotel, retailer, or service provider, local SEO can help you rise above your competitors in rankings for geo-specific search queries. Improved search rankings translate to increased visibility and awareness of your business, which can lead to more local customers — and boost revenue.
Whether your business has a single storefront, provides services to a specific geographic radius, or has multiple locations across the country, our local SEO services can help connect your brand with customers in the right target areas. This can be a game-changer for small local businesses, as organic traffic does not require paying for clicks.
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Improve Foot Traffic
Local SEO puts your business in front of the potential customers in your area who are searching for your unrivaled solution to their problems. When you rank at the top of the pack, you have the first opportunity to make an impactful impression, emphasize your convenience, and convince searchers that your business is the right solution.
This enhanced visibility leads to qualified local leads and boosts in foot traffic to your brick-and-mortar. When you reach your target audience across devices and make it easier for them to find you, call you, and visit you, you’re more likely to convert those leads into satisfied, paying customers. The more people you’re able to welcome through the door, the greater opportunities you have to build lasting relationships and loyal customers.
Is Local SEO Worth the Investment?
As a business owner, you may know how to run your business but falter when trying to reach your local audience. Local SEO has never been more important for businesses that rely on targeting geo-specific leads to grow. By investing in the services of a local SEO company to help you reach and convert a local audience, you can boost both your sales and long-term growth potential.
In fact, our industry-leading local SEO services have helped clients like you achieve the following:
- Enhanced brand recognition
- Local buzz around town
- Increased website traffic
- Patronage on repeat, loyal customers
- More quality leads and higher sales
- Improved foot traffic
- More phone calls
- Higher search rankings for local queries
- Better rankings in Google search, including maps
Results that speak for themselves
Biro Sales & Service
Since 1930, Biro Sales & Service has been supporting food processors, independent grocers, and restaurants throughout the United States. Biro provides food processing equipment, service, installation, and maintenance.
Results
+272%
+425%
80%
Local SEO
Frequently Asked Questions
A: Like all SEO strategies, the return on investment may not be realized for weeks or months. That’s because real-time search behavior is always changing and it takes the expertise of a local SEO company to stay on top of an integrated local SEO strategy and monitor emerging trends, research, and performance.
A: We understand that reputation management is very important for any business. While Google My Business can be a valuable tool in building your reputation, sometimes bad reviews threaten the integrity of glowing testimonials. While successfully removing a negative review can be very difficult; however, we can still help you do something about it, especially if it is a conflict of interest, including when competitors post reviews to manipulate ratings.
A: Even if you have a GMB profile set up for your local business, it may not actuallybe a complete, fullly-optimized listing. We can help you audit the profile to ensure the following issues are not preventing your business from ranking:
- Not recently verified
- Missing key information
- No photos
- No reviews
- Wrong categories
What's holding your business back?
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