Should I Hire A Digital Marketing Agency? Three New Benefits For Your Company
As you realize that digital marketing could benefit your business, you may question whether or not you should hire a full-time team of marketers (in-house) or search for a full-service agency to handle your marketing initiatives.
In 2018, we published a blog on the Top 3 Benefits for Outsourcing Your Digital Marketing Efforts. A lot has changed since then for many of us, especially in the world of digital advertising.
While our original benefits (significant cost savings for your business, insight into the latest technologies & industry updates, and the ability to focus on running your business) still reign true, we’ve uncovered three new benefits to partnering with a digital agency after speaking with business owners and marketing managers.
Whether you need help navigating the digital landscape or consider yourself a digital marketing expert but need some help with marketing strategies, we hope you’ll find this blog post helpful when considering hiring a full-service agency or having a team of your own.
1: Industry Experience
Is finding talent for an in-house team difficult due to candidates having limited experience in your industry or lack of skills? Chances are, there is a team with the expertise and knowledge you require that can help or offer a solution. A digital marketing agency may have worked with a business very similar to yours or even in the same industry. Finding an individual or team with relevant experience for your business could prove a challenge, especially if you hope to see a positive return on investment.
An agency with previous industry experience can provide insights and tools while quickly grasping industry-specific concepts and trends. This can be a great asset regardless of your experience with digital marketing services. Agency websites can be a great resource when you begin your research. They often have case studies listed on their website with information on the type of clients they’ve worked with.
Not to mention they can help with a variety of buzz words like PPC (Pay-Per-Click), SEO (Search Engine Optimization), KPIs (Key Performance Indicators), and more!
Looking to grow your online sales? See if there are agencies in your area or that offer remote services with experience in ecommerce advertising. Do you operate in a niche customer market? Search for agencies with success in targeted advertising for a specific platform. You can rest assured knowing that your marketing campaign is in good hands with an experienced agency.
Are you looking to begin your campaign sooner rather than later? Is there a new product or service you are planning to offer fairly soon? Often, you may have to do the leg work when looking to hire a new candidate: Applications, Interviews, Training, Oh My! When working with a digital agency, they have a process for onboarding new clients that allow them to learn more about your company and industry before beginning work to launch your campaign, saving you time and money that it would normally take to onboard a new employee to begin your online campaign.
In these processes, a digital marketing agency and the client will agree on a launch date for a digital campaign/project based on a statement of work and set any milestones, KPIs (Key Performance Indicators), or goals they hope to achieve.
All of this happens in a matter of days when working with most agencies, and campaigns can often be up and running within a few days to a few weeks. Meanwhile, it will likely take months to onboard and train a new employee to a point where they feel comfortable in their role and ready to launch a new campaign.
If your business has never marketed digitally, working with a digital marketing agency can help you determine an initial strategy and help scale your efforts by focusing on the immediate drivers that will help you reach your desired goals.
Digital marketing agencies have entire teams of marketers and departments dedicated to specific operations, like social media marketing, allowing you to invest in only the services you need. Even if your end goal is to have a robust digital presence, it can be achieved over a period of time by building out your campaigns focused on driving new business/sales.
With an in-house marketing team, regardless of what services you require, they are still paid the same rate. Additionally, they may not have the specialized skill set that you require based on your business goals. If you are cautious in bringing on a full-time digital marketer, then creating a campaign with a digital marketing agency may be your best bet moving forward.
If you find yourself in the process of considering using an external digital marketing partner or hiring a team of full-time employees, there are many different options to consider, and it’s important to consider them all. Many agencies will work with you to determine which options are best to help you reach your big picture goals.
We hope you have found this post helpful, and we wish you the best of luck reaching your potential customers through your marketing initiatives. If there are any questions, skills we can highlight, or you want to learn how digital marketing campaigns can benefit grow your sales or increase your leads, feel free to drop us a line!