Whether you are a fast-growing start-up, a family-owned business or an established brand, there are a number of benefits for outsourcing your digital marketing efforts.
As someone who works directly with business owners, digital marketing managers, and directors on a daily basis, I have uncovered a number of perks when utilizing a 3rd party digital marketing agency.
1. Significant Cost Savings For Your Business
Building an in-house digital marketing team can be very costly, especially considering how competitive the job market is for top talent. To add, having someone who is a “jack of all trades” and has expertise in all areas such as Pay Per Click, SEO, Social Media Marketing, Email Marketing, HTML, Design, and Conversion Optimization can be difficult to find as well as retain. In most cases, companies need to hire multiple folks with these skill sets to meet all of your digital marketing requirements in today’s digital world. In fact, based on recent data from Glassdoor, the national average salary for a digital marketing manager as of Aug. 2nd, 2018 is $77,015 and that is for one employee. However, if you add a whole in-house team of experts, you would be looking at an annual cost that would range from $742,000-$1,019,500.
Furthermore, with a digital marketing firm, you already have trained experts in all these areas and only need to pay the outsourced agency when you use them. It also eliminates the costs of ongoing training for your internal marketing manager which is critical to ensure you keep a competitive edge. To add, when taking the outsourced digital marketing approach, you save a fraction of the costs that would range from $24,000 – 96,000 annually.
2. Insight Into The Latest Technologies & Industry Updates
With each passing day, it seems like a new company, product or solution emerges in the marketing technology space. Most recently, I typed in “Marketing Technologies in 2018” in Google and I came across a great resource from Smart Insights that had this cool infographic which showcases a number of solutions based on your goals.
So whether your business is using multiple tools/products or an all-in-one solution, costs and ease of use are almost always factors, and it can be difficult to find the best software for your company. To add, most marketing departments or businesses have to spend a considerable amount of time on training for these software products and paying licensing fees. With the outsourcing model, you don’t have to worry about choosing the right solution or deal with expensive licensing. It’s also valuable to have a digital marketing partner that will provide you with recommendations as well as implementation & support services which are critical for smooth operations.
In Digital Marketing, it’s crucial to stay on top of trends to ensure you are not missing any opportunities to engage with your customers and are not disrupted by a competitor or startup. Some trends that are predicted to have an impact in the digital marketing industry include:
- Digital transformation
- The growth in mobile and smartphone usage
- Integrating marketing activities into the customer lifecycle
- The importance of personalization
- Machine learning and marketing automation
- Integrating social messaging apps
- Customer engagement strategy
- Integrating different sources of data
- SEO and content marketing integration
- The future of AR in marketing
- Pansexual marketing
3. Focus On Running Your Business
A common pain point that I often see when working with organizations is that they will spend months doing consistent marketing, then all of a sudden stop, due to the high volume of client work/internal needs that emerge. This causes a negative perception of your brand and people will take notice. With an outside firm, you are always staying consistent with all of your efforts and are able to justify ROI with hard data. This gives you peace of mind and allows you to focus on what you do best, providing an amazing product/service to your customers!
In addition, when it comes to digital marketing, it takes a number of strategic efforts in combination with an overall vision to see positive results. Whether your goal is to drive sales, awareness or just drive traffic to your e-commerce site/storefront, having a trusted and knowledgeable partner is make or break for your success.
To conclude, if your organization has recently reached a crossroads and is deciding whether to build out an internal digital marketing team or outsource it, it’s important to weigh out all of your options.
I hope this post was helpful and feel free to reach out if you have any questions or want to see how digital marketing can help you increase sales.
- Forbes: Author – Kenny Tripura: https://www.forbes.com/sites/forbesagencycouncil/2017/11/08/in-house-team-or-outsourced-digital-marketing-heres-how-to-make-the-right-choice/#344ca2b41b3a
- Glassdoor: https://www.glassdoor.com/Salaries/marketing-manager-salary-SRCH_KO0,17.htm
- The Cost of Hiring a Digital Agency vs. an In-House Team: https://www.internetmarketinginc.com/blog/hiring-digital-agency-vs-inhouse-team
- Digital Marketing Trends 2018 https://www.smartinsights.com/tag/digital-marketing-trends-2018/