2020 and digital marketing have a lot in common: Full of change, requiring us to think on our feet and prepare for anything. Digital marketing will continue to be tested and have us think outside the box in 2021!
Prepare for a successful year with these tips from our digital marketing specialists!
Plan for the Unexpected
If 2020 taught us anything, it’s that unexpected events happen. While creating your 2021 marketing plan, have one version focused on virtual events, working from home, and meetings held via video call. Then have a second plan focused around pre pandemic practices.
Videos are the Future
Research shows that audiences are engaged longer while viewing videos than any other medium. In fact, social media algorithms favor videos over any other content. Our experts at 42c recommend investing in your video content. Use 2021 to establish your brand, show off your culture and establish trust through videos.
Create Content for Humans
Now more than ever, people want to feel connected, even with the brands they use and businesses they follow. Create content focused on your purpose, mission, and values. Interact with your audience by asking questions, sending surveys, and responding back quickly.
SEO is Always the Way to Go
Audiences are really starting to focus on local/ small businesses. Focus on your local SEO. Be sure your Google My Business is updated frequently. Use your city/town as keywords.
Looking to take your digital marketing to the next level in 2021? Let’s chat!