Digital Marketing Insights

Shopify SEO: Fixing Duplicate Content Issues from Pagination

The Shopify platform provides an easy solution for many to manage their eCommerce sites. Shopify also offers out-of-the-box duplicate content issues which is not good for SEO ranking. Duplicate content negatively impacts ranking performance when multiple URLs are showing the same content. This forces Google to decide which URL to assign higher ranking to, and […] Read More

How to Rank Higher In Google: 6 Tips to Improve Your Site’s SEO

The term SEO, or Search Engine Optimization, represents a range of techniques that help your site rank higher for search engine queries related to your business. Web users are more likely to click on the top search results because they trust that those results will lead them to quality, relevant answers to their questions or […] Read More

Paid vs Organic Search Results

Why is SEO Important?

How search engine optimization can help grow your website traffic and bring in more customers If you’ve researched digital marketing strategies to bring in organic traffic, at some point you may have asked yourself: why is SEO important? When marketing your business, it can be tempting to prioritize the glamorous channels that bring immediately visible […] Read More

infographic - SEO on-page

What is On-Page SEO?

Learn why on-page SEO is important and how your website can benefit when it’s done effectively. Organic traffic can be a cost-effective and sustainable way to get more visitors and conversions to your site. Rather than coming from paid sources like Google Ads, organic visitors find your website by inputting queries into search engines. In […] Read More

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7 Questions to Ask a Digital Marketing Agency

Whether you have a proposal in your hand from a digital marketing agency or are just beginning your search for a digital marketing partner, asking the following questions can help you ensure that you are picking the right marketing agency to handle your needs. Here are a few queries we find ourselves answering when speaking […] Read More

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Why Hire a Digital Marketing Agency

Should I Hire A Digital Marketing Agency? Three New Benefits For Your Company As you realize that digital marketing could benefit your business, you may question whether or not you should hire a full-time team of marketers (in-house) or search for a full-service agency to handle your marketing initiatives. In 2018, we published a blog […] Read More

Everything You Need to Know About Ecommerce Marketing Channels

Ecommerce has become such an indispensable part of our lives now that we can hardly remember when it wasn’t so widespread. In the last five years, the explosion of internet and social media users brought about new marketing channels that companies could leverage for higher sales. Retail ecommerce sales worldwide grew from $1.3trillion in 2014 […] Read More

Expert Tips To Improve Google Search Ads

Are you optimizing your Google Search ads for peak performance? By using the correct strategies when writing copy and headlines for search advertisements, your ads are more likely to win at auction and show above organic search results! […] Read More

Digital Marketing Tips for a Successful 2021

2020 and digital marketing have a lot in common: Full of change, requiring us to think on our feet and prepare for anything. Digital marketing will continue to be tested and have us think outside the box in 2021! Prepare for a successful year with these tips from our digital marketing specialists! Plan for the […] Read More

qualified leads from digital marketing

7 Lead Generation Tactics to Get More Qualified Leads

Get Started with Lead Generation How great would it be to have leads come to you? With a good inbound lead generation strategy, you can have that happen. In today’s climate, demands are higher than ever for constant improvements in sales, profits, and margins. The number one question marketing teams should be asking themselves is: […] Read More