Digital Marketing Insights

3D Graphic showing the letters S E O coming out of a laptop.

Your Website’s Secret Weapon: Unleashing the Power of Technical SEO

Remember that website you poured your heart and soul into? The one with amazing content (you know, the stuff that keeps people up at night reading)? Well, imagine it being hidden in a maze – search engines can’t find it, and potential visitors get lost trying. That’s where technical SEO comes in as your website’s […] Read More

Shopify SEO: Missing Alt Text on Images for the Product Page

Shopify is known for making life easier when it comes to building a website but it doesn’t end there. They also make it easy to make sure we can implement the best SEO practices. One way of doing so is making sure that all of the products on your website have an alt attribute attached […] Read More

Shopify SEO: Missing/Updating Meta Descriptions

While the Shopify platform provides an easy solution for websites by making it simple for the customer who has no development knowledge to feel at ease jumping in and making some changes on their own, sometimes we get put in the situation where we might be lost at which next step to take. Even though […] Read More

Shopify SEO: Missing/Updating Meta Titles

The Shopify platform provides an easy solution for websites by making it simple for the customer who has no development knowledge to feel at ease jumping in and making some changes on their own website without the help of a developer. For SEO one of the most important things you should do is have Meta […] Read More

From Invisible to Invincible: Boosting Your SEO Results Organically

Understanding organic SEO Organic SEO is all about optimizing your website to rank higher in search engine results pages naturally, without relying on paid advertising. The main things to focus on for organic SEO are creating top-notch, relevant content, optimizing on-page elements like titles and meta descriptions, and getting backlinks from trustworthy sources. By putting […] Read More

5 Effective Ways to Promote Your Website in 2023

Considering the current expectations of customers from the most popular industries, you will conclude that Internet advertising is a more profitable solution than radio or TV promotion. By deciding to advertise on the Internet, you can easily reach your dream target group, build an image of an expert, start selling more, and, most importantly – […] Read More

Shopify SEO: Fixing Duplicate Content Issues from Pagination

The Shopify platform provides an easy solution for many to manage their eCommerce sites. Shopify also offers out-of-the-box duplicate content issues which is not good for SEO ranking. Duplicate content negatively impacts ranking performance when multiple URLs are showing the same content. This forces Google to decide which URL to assign higher ranking to, and […] Read More

How to Rank Higher In Google: 6 Tips to Improve Your Site’s SEO

The term SEO, or Search Engine Optimization, represents a range of techniques that help your site rank higher for search engine queries related to your business. Web users are more likely to click on the top search results because they trust that those results will lead them to quality, relevant answers to their questions or […] Read More

Paid vs Organic Search Results

Why is SEO Important?

How search engine optimization can help grow your website traffic and bring in more customers If you’ve researched digital marketing strategies to bring in organic traffic, at some point you may have asked yourself: why is SEO important? When marketing your business, it can be tempting to prioritize the glamorous channels that bring immediately visible […] Read More

infographic - SEO on-page

What is On-Page SEO?

Learn why on-page SEO is important and how your website can benefit when it’s done effectively. Organic traffic can be a cost-effective and sustainable way to get more visitors and conversions to your site. Rather than coming from paid sources like Google Ads, organic visitors find your website by inputting queries into search engines. In […] Read More