It’s crucial for your business, and everyone is doing it. But where should you start? What does it mean exactly? You know it’s not like traditional marketing, but how is it different? The principles of human psychology haven’t changed, but the methods, channels, and devices have radically transformed in the past two decades. Consumer habits […] Read More
How many times have you heard that landing pages are crucial for your online strategy? Do you understand the value that a highly optimized landing page can bring to your online and offline business? A landing page is different from a website and a homepage. Your website and homepage (in particular) have to serve many […] Read More
Are you thinking of starting your own company or struggling with growing pains? Learning from someone who’s been there is always a good idea. Today, I’m interviewing my boss, who changed zip codes many times before settling in Cleveland, where he owns a digital marketing agency, coaches basketball and soccer for his two amazing daughters, […] Read More
Have you ever wished you could get inside the heads of your customers? Guide them to your product with a gentle hand? Show them how great your business is without bragging? It’s easy. Enter through their eyes. All human brains have consistent, fundamental functionality, which means that -although we all have varying opinions, ideas, and […] Read More
What did your potential customers do after leaving your website? Why did they leave? Most importantly: how do you get them back? If you’ve asked yourself these questions, you are in the right place. We’ll help you understand Remarketing Lists for Search Ads, a useful tool that will help you create competitive ads and convert […] Read More
This year’s visual trends have been framed in a (perhaps) unexpected manner. Get real insight into Getty Images’ Visual Trends of 2018. The worlds of marketing and design are in constant flux – stay ahead of the curve but remain reactionary; rooted in tradition but agile enough to branch out into new realms. Never forget […] Read More
Whether you are a fast-growing start-up, a family owned business or an established brand, there are a number of benefits for outsourcing your digital marketing efforts. As someone who works directly with business owners, digital marketing managers, and directors on a daily basis, I have uncovered a number of perks when utilizing a 3rd party […] Read More
