Digital Marketing Insights

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7 Tips for Designing Landing Pages that Convert

How many times have you heard that landing pages are crucial for your online strategy? Do you understand the value that a highly optimized landing page can bring to your online and offline business? A landing page is different from a website and a homepage. Your website and homepage (in particular) have to serve many […] Read More

From Employee to Agency Partner: An Interview with a Small Business Owner

Are you thinking of starting your own company or struggling with growing pains? Learning from someone who’s been there is always a good idea. Today, I’m interviewing my boss, who changed zip codes many times before settling in Cleveland, where he owns a digital marketing agency, coaches basketball and soccer for his two amazing daughters, […] Read More

The Subconscious Sell

The Subconscious Sell

Have you ever wished you could get inside the heads of your customers? Guide them to your product with a gentle hand? Show them how great your business is without bragging? It’s easy. Enter through their eyes. All human brains have consistent, fundamental functionality, which means that -although we all have varying opinions, ideas, and […] Read More

4 Steps to Become an Expert in RLSA Campaigns and Keep Your Visitors Coming

What did your potential customers do after leaving your website? Why did they leave? Most importantly: how do you get them back? If you’ve asked yourself these questions, you are in the right place. We’ll help you understand Remarketing Lists for Search Ads, a useful tool that will help you create competitive ads and convert […] Read More

2018 Getty Images’ Visual Trends

This year’s visual trends have been framed in a (perhaps) unexpected manner. Get real insight into Getty Images’ Visual Trends of 2018. The worlds of marketing and design are in constant flux – stay ahead of the curve but remain reactionary; rooted in tradition but agile enough to branch out into new realms. Never forget […] Read More

Top 3 Benefits for Outsourcing Your Digital Marketing Efforts

Whether you are a fast-growing start-up, a family owned business or an established brand, there are a number of benefits for outsourcing your digital marketing efforts. As someone who works directly with business owners, digital marketing managers, and directors on a daily basis, I have uncovered a number of perks when utilizing a 3rd party […] Read More