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Using Search Engine Optimization to Grow your Business

In today’s digital world, it’s not enough to create a user-friendly website to stay competitive. If you’re the solution to your customers’ problems, you need to show up when they’re searching for you — otherwise, they’ll head straight to your competitors.

We believe in the time-tested power of ethical SEO practices to help our clients’ websites be recognized and rewarded by Google and other search engines as:

  • Relevant
  • Highly authoritative
  • User-friendly

With an unwavering finger on the pulse of optimization best practices and frequent algorithm changes, our team provides professional SEO services to help clients across industries improve site ranking potential, outrank the competition, and win at search.

We believe in the time-tested power of ethical SEO practices to help our clients’ websites be recognized and rewarded by Google and other search engines as:

  • Relevant
  • Highly authoritative
  • User-friendly


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At 42connect, we look beyond vanity metrics and help you clarify, simplify, and achieve the goals that matter. Whether you’re a business owner, marketing specialist, or sales manager, your business can start reaping the short- and long-term benefits of an effective SEO strategy today to:

  • Build brand awareness
  • Improve search engine rankings
  • Find new customers in all stages of the purchasing cycle
  • Convert your ideal customers
  • Increase your sales and leads!

We are passionate about helping businesses optimize their website content based on today’s up-to-date consumer and algorithmic demands. Our satisfied customers rely on our extensive experience to provide custom digital marketing solutions that help grow their businesses, including some of our top SEO services: comprehensive keyword research, local SEO and local citation optimization, masterful SEO content writing, strong link building practices, technical SEO audits, and strategic on-page optimization.

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Bring in Higher Quality Leads with SEO

SEO isn’t just buzzworthy — it’s a business essential because it’s one of the most transformative inbound marketing channels there is, yielding real organic results in due time.

While search engine optimization is a long-term strategy, it continues to be a primary tool for lead generation and sales efforts — for good reason.

Highly-effective SEO web content tends to benefit bottom-of-the-funnel (BoFu) content goals around conversions. At this stage, web content that is optimized for user-intent-focused search queries is more likely to answer important user questions that help them make buying decisions.

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SEO Services


Businesses looking to build their online presence must invest in the services of an SEO agency that accesses real-time search data to better understand their audience. At 42connect, our keyword research services tap into some of the biggest search databases on the market to identify your top keyword opportunities by understanding how customers are really searching.

Our SEO strategies are informed by real-time metrics, such as monthly search volume, keyword difficulty values, user-intent metrics, and competitive keyword data. We can help you target search queries that will move you from Page Two to Page One or go after new short- and long-tailed keywords. We’ll deliver a list of the best keywords to target to reach your goals — and design a strategy on how to use them to optimize your website.


If you’re not showing up on the SERPs for queries associated with local intent, you can bet that your competition is. An effective local SEO strategy will fully optimize your Google My Business (GMB) listing(s), focus on your off-site signals (hint: links and social media presence), gather reviews in the right places, and ensure accuracy across all local citations.

Our top-rated SEO agency can also optimize your website for specific target local areas in which you currently do — or want to do — business. We provide the guidance you need to establish yourself as a local business with a high-ranking, authoritative website to help drive qualified traffic, calls, and visits your way.


Our goal as SEO content writers is always to write for humans while being mindful of search ranking signals favorable by Google and other search engines. We craft original SEO web content or optimize existing digital content to help readers solve problems, find solutions, and make important decisions.

With extensive experience crafting SEO content for blog posts, service pages, product pages, and more, our team of seasoned content writers is unrivaled. They understand the art and science behind using keyword research to develop high-quality content that draws qualified visitors to your website — while staying in good favor with search engines.


As the foremost off-site SEO tactic, link building can help improve your Google rankings. When created and executed effectively, acquiring authoritative backlinks to point to your site can be a profitable long-term SEO tool. That’s why it’s important to partner with a trusted SEO agency that understands how to plan an effective, white-hat strategy that helps you achieve your unique link-building goals.

Our reliable SEO services will help you define your goals, conduct your pre-strategy research and analysis, and define natural link opportunities for your linkable assets — and take action. In addition to links from other sites, it’s important to add the right internal links within your website to help search engines understand the relevance of your pages, relationship between them, and their value. We’ll guide you in setting up your ideal internal link structure across your web pages to improve usability and strengthen authority.


On-page optimization is where the research, auditing, and content creation come together for implementation. This part of the SEO strategy tells search engines what your content is about, thereby helping your website rank and generate qualified leads.

Our leading SEO services include optimizing key components of your web content such as page titles, meta descriptions, image alt tags, and URLs within a page structure that is optimized for search — and conversions.

Internal and outbound linking is also an integral part of an effective on-page SEO strategy that we offer to our SEO clients.


Technical SEO is an important aspect of maintaining a healthy and trustworthy website. Seemingly insignificant issues like broken links and pages can send negative ranking signals to Google, causing your site to lose credibility with search engines.

Our development and SEO team will work together to perform routine audits on your website to ensure top issues are identified and addressed in a timely manner.

We are dedicated to continuously improving Core Web Vitals and resolving common errors — such as page speed issues, duplicate content, broken links, 301 redirects, and site structure issues — to make it easier for Google and other search engines to crawl your website.

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Our Search Optimization Process

From the initial discovery to optimization and post-launch reporting, our end-to-end SEO process is fully customized to deliver the unique SEO solutions our clients need. That’s why it’s important to begin with a high-collaborative approach to setting your primary goals.

As a leading SEO agency, we take a consummate approach to identifying your target audience, analyzing the competitive landscape, conducting an initial SEO audit, and defining the project’s key performance indicators (KPIs). After the onboarding phase, we initiate a digital marketing cycle that we refer to as “Measure, Optimize, Analyze, and Report.”

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We measure SEO performance by tracking your website’s keywords in the context of the KPIs, such as web traffic and organic conversions. By regularly monitoring website analytics and real-time search data, we can continuously identify the top opportunities to refine and adjust our SEO strategy to help reach your goals.

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The SEO professionals at 42connect are well-versed in making sense of the frequent search engine algorithm changes and how they may impact your SEO strategy and tactics. This is especially important as we analyze the results of the most recent efforts and make all necessary adjustments to keep the strategy current — and on track for success — at all times.

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Search engine optimization is focused on gathering and analyzing data, identifying trends, discovering opportunities, and optimizing accordingly. Our top SEO agency delivers optimization services in the form of SEO content writing, technical SEO fixes (i.e. mobile-friendliness, page speed, etc.), link building, and on-page optimization.

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Demonstrating the value of your investment in our SEO services is an important part of our process. At the end of each month, our clients receive a detailed report highlighting the efforts and results that occurred over the previous four weeks. We’ll schedule a monthly meeting to discuss the key data points and actionable insights associated with your website’s organic search performance.

Results that speak for themselves

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Biro Sales & Service

Since 1930, Biro Sales & Service has been supporting food processors, independent grocers, and restaurants throughout the United States. Biro provides food processing equipment, service, installation, and maintenance.

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Increase in Total Sales


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Decrease In Ad Cost
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Frequently Asked Questions

A: Websites are indexed and crawled by Google and other search engines and subsequently ranked on search engine results pages (SERPs). These search engines define the top ranking factors that help them understand which websites to rank, including authority, relevance, and crawlability.

Search engine optimization (SEO) is the process of optimizing website content so Google and other search engines find it authoritative, relevant, and crawlable, thus improving search rankings for target keywords. This may be achieved by a number of both on-page and off-page SEO tactics, in addition to technical SEO.

A: On-page SEO refers to the characteristics and ranking factors that take place ON your website. This includes your website content, utilization of keywords in titles, meta descriptions, headings, and more. In this context, technical SEO, site health, and site speed would all fall under the umbrella of on-page SEO because these are all on-site elements.

Off-page SEO refers to the ranking factors that take place off of your website. Your Google My Business page, business directory listings, social media profiles, and backlinks are all important elements of off-page SEO.

A: Like so many answers to SEO and digital marketing-related questions, it depends. There is no defined number of keywords every website should target, but a general rule of thumb would be to identify one research-backed primary keyword for each site page. That primary keyword should be supported by approximately 3-5 secondary keywords that are closely related to the primary search phrase and can be used naturally throughout the text to support the content and provide more context.

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