Intercultural Business

Simplify the Experience

Global Vision USA

Global Vision is a recognized leader in international education. They help students from all over the world to fulfill their dream of studying in the United States and Canada. They provide cross-wide expertise to help applicants find the right program and offer assistance with the VISA application process.

The Results

250+ Leads in 3 months

13% Conversion Rate

97% Increase in Form Submission

The Problem

There are over 4,000 accredited colleges and universities in the United States, and almost 100 in Canada. International students often find the US application process confusing and complicated. Global Vision came to 42connect needing a way to reach and drive international students to the website, easily communicate their message, and improve their lead volume.

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The Solution

Simplify the Experience

Global Vision helps students with their application process through one-on-one counseling and assistance. 42c’s goal was to simplify the connection between Global Vision and those students, so that they would find the supportive specialists they needed to take the next big step in their future. Through website redesign and sophisticated audience and geo targeted advertising, we increased their brand awareness and drove students to complete Global Vision’s web application form.

Driving Diversity

Through a mix of paid search and social advertising, 42connect helped Global Vision get the attention from students in Jordan, Lebanon, Egypt, Turkey, Oman, Pakistan, United Arab Emirates, Cameroon, Nepal, Ethiopia and Afghanistan. We were able to drive more people to a modern and easy to navigate website, which helped to significantly improve lead volume. We also implemented social strategies that lead to more than 1 million impressions and thousands of interactions that included likes, comments, and shares regarding client’s services.

  • Website Redesign Designed and developed a brand new, modern-looking website to attract the targeted audience
  • PPC Advertising Promotion of services to geo-located audiences
  • Social Media Facebook advertising