42connect

Our Process

This is the key to our success. Over the last 8 years we developed a process in which we work directly with you to define your project goals, define how we are going to measure the results of those goals and determine what "success" is for the project. This formula has provided some extraordinary results. See results >

Setting website goals

Ask yourself, why does my company need a website? Why do I want people to visit my website? Ask "why" over and over. Most of the time you are uncertain what you want from your website. Typically you are concerned with what content you are going to provide on your site instead of breaking the website down to its core; what is the number one goal of my website? Your answer must be detailed and the results should be measurable. We work with you to understand your business and help you set the best goals for your company's website.

Measurable results

Your goals are worthless unless you can measure them. It's like saying you want to run a 6 minute mile but if you never time yourself, how would ever determine if you succeeded? Once we have worked together to set some goals, we then provide solutions on the best way to measure the results. If we can't measure your results then it might be time to reassess your goals.

Define Success

Our job is to work with you to try to define what YOU will determine to be a successful result when your website is finished. So what does make a website successful? Each website and company is different and for one company it might be increased email opt-ins and for another company it might be generating more foot traffic to a physical store location. Whatever your goals are we will work with you to define success, and then make it happen.

Design and Develop

Only after we have set goals, determined measurable results and defined success will we move on to actually designing and building the website. We firmly believe in BOTH form and function, and getting you in involved in each aspect is essential, so you better be ready to participate. Our design and development process includes:

• Discovery meeting
• Research and Wireframes
• Design/Comps
• Usability Testing
• Revisions
• Code and Development
• Testing
• Launch
• Measure the Results
• Ongoing Relationship